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Every edit made in Google Ads, with who made it. Google keeps 30 days; the dashboard stores them nightly so history builds from here. Campaign markers on the charts below show when these happened.

Profit ROAS

Gross profit / spend for each period. The dashed line marks 1.0. Dotted segments and hollow points are periods to read with care: the last 14 days (orders from recent clicks are still arriving) or a period the date range only partly covers. Small triangles along the bottom mark periods with budget, target or status changes; hover to see them.

Tick campaigns and press "Filter to ticked" to scope the whole page to them. Google value is what Google Ads itself reports as conversion value, shown for comparison. Click a row to see its orders.

Spend by vendor csv

Product-level Google spend by brand: Shopping plus the shopping part of Performance Max. Spend that Google does not report per product (Search, and Performance Max video, display and search placements) stays in its own band rather than being spread across vendors.

Spend is the campaigns selected in the filter above (all Google campaigns when none are). Sales are every order line for the vendors chosen here, whichever channel brought the order, with the part credited to those campaigns broken out. Leave the vendor box empty for all sales.

Monthly plan per store against Google spend to date. Projection for the current month = spend so far + the last 7 days' average daily spend x days left; next month = today's enabled daily budgets x days in the month. Google can spend up to twice a daily budget on a given day, so judge pacing on months, not days. Managers and admins can set the plan; it ignores the date range and campaign filter.

Attribution brackets csv

The same campaigns under three rules, so the truth can be bracketed rather than declared. Last click is this page's rule. Within 7 / 30 days adds later orders by the same customer email that were not themselves paid-credited, on any channel including phone, within that many days of a credited order (an order-based proxy; there is no click log, so this understates assists). Google is Google's own reported conversion value and revenue ROAS. Top 15 by spend; totals cover every campaign in the filter.

Customers whose first ever order was Google-credited, grouped by that month. Profit per customer counts every later order on any channel, including phone and draft orders. CAC is that month's spend / that month's first-time customers (upper bound). Blank cells are horizons the calendar has not reached. Ignores the date range and campaign filter; follows the store filter.

By store and channel csv

Purchase Frequency

Shipping Methods

Top Cities

Vendor changes since prior snapshot

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